The Customer

A cutting-edge fintech company offering a comprehensive payment infrastructure for businesses was looking to expand its customer base and drive wider adoption of its platform. However, traditional sales and marketing methods were proving inefficient in reaching the right audience and demonstrating the value of their innovative solutions. TwentyFold provided the data and insights needed to refine their go-to-market strategy and accelerate growth.

Company Type: A fintech providing payment solutions.

The Challenge

• Identifying Ideal Customers: With a wide range of potential customers, pinpointing the businesses most likely to benefit from their platform was a challenge.
• Demonstrating Value: Effectively communicating the value proposition of their comprehensive payment solutions to different customer segments required a deep understanding of their specific needs and pain points.
• Reaching the Right Audience: Traditional marketing channels were proving inefficient in reaching key decision-makers and technology leaders within target organizations.

The Solution

• Mapping the Payments Ecosystem: TwentyFold's knowledge graph allowed the company to visualize the complex web of relationships within the payments industry, identifying potential customers, partners, and competitors, and informing their go-to-market strategy.
• Pinpointing Ideal Customers: The company used advanced search filters to identify businesses by technology segment, geographic location, and seniority of key decision-makers (CEOs, CFOs, CTOs, etc.) ensuring their sales and marketing efforts reached the most promising prospects.
• Identifying Companies with Specific Needs: By leveraging TwentyFold's detailed company profiles and newsfeed, the company could identify businesses actively seeking payment solutions, expanding into new markets, or experiencing challenges with their existing payment infrastructure. This allowed them to prioritize outreach to companies with the highest potential need for their services.

The Results

• Accelerated Deal Cycles: By efficiently identifying and connecting with key decision-makers, the company shortened their average sales cycle by 20%, leading to faster deal closures and increased revenue generation.
• Higher Conversion Rates: Targeted outreach and personalized messaging, informed by TwentyFold's insights, resulted in a 15% increase in conversion rates, turning more leads into paying customers.
• Strategic Partnership Growth: TwentyFold's knowledge graph helped the company identify and secure strategic partnerships with complementary businesses, expanding their market reach and driving a 10% increase in overall revenue.