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Hyper-Personalization: The Untapped Potential of Your Data

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Hyper-Personalization: The Untapped Potential of Your Data

Lynda Strutton, COO of Tribe Payments, made a compelling case for hyper-personalization at Money20/20 Europe. Her message? Fintechs are sitting on a treasure trove of data that, when harnessed strategically, can unlock incredible customer and merchant niche opportunities.

Strutton's key takeaways highlight the immense potential that lies within your data:

  1. Don't undervalue your data: It's likely you're sitting on valuable customer insights. Your existing data could be a goldmine of insights into customer behavior and preferences.
  2. Anticipate needs, build solutions: Utilize data to predict customer needs and create hyper-personalized products and services.
  3. Strategic growth: Leverage your data to identify underserved niches and develop highly targeted acquisition strategies.

As we gear up for Money20/20 USA in October, We'll hear more insights like these. The event is full of valuable content and networking opportunities for VCs interested in fintech.

TwentyFold, powered by Money20/20, gives you a comprehensive view of the entire fintech landscape, helping you identify niche markets, potential partners, and investment opportunities.

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TwentyFold is my go-to for fintech intelligence.

Market Research Analyst

Financial Services Consultancy